Netflix apparently has video games for subscribers of the streaming service to play. Are these games any good, or does anybody really care.
Netflix has launched many games on mobile platforms.
2022 has been a troublesome year for the worlds number one streaming platform to say the least. In the first quarter of 2022, the company reported a loss of 200,000 subscribers globally, and is said to continue loosing subscribers as the year progresses.
But the streaming companies latest venture has not hit the mark or even really lift off like they would have hoped. Netflix has games. That's right, video games for subscribers to play. If this is news to you, then you are in the majority, as out of the whopping 221 million subscribers the service has, less than 1% have journeyed into the services gaming world.
The miniscule numbers that have been reported could be down to a number of reasons. For one, the gaming service has been freezing cold on the advertising and marketing front. I for one have not seen a single advert showcasing what this new service can offer me, or what games, genres, and types of entertainment I can participate in.
Netflix's games launched all the way back in November (2021), launching with five initial titles including: Stranger Things: The Game, Stranger Things 3: The Game, Card Blast, Teeter Up, and Shooting Hoops. Since these initial releases capitalizing on their own strong IP's, they have since added more via mobile gaming. Now, subscribers can choose from over 25 mobile games that people can download through the Netflix app on both Android and iOS devices.
The mobile gaming market is a ginormous money making machine with systems in place like adverts and micro transactions, but most gamers tend to avoid these greedy schemes and stick to games that reward players with actual gameplay, and not diving into their wallet to pay to win.
With the small amount of people actually playing these games compared to Netflix's overall subscriber count; it may not be long before Netflix COO Greg Peters' plans to create a whole library of games, connected to their hit shows and movies, is put quietly aside for more focus on what the majority of people care about and pay this service for - quality films and TV shows.
Have you taken a look at what Netflix has to offer in terms of games? If so, let us know what your thoughts are.
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